Innovations in Water-Soluble Films for Sustainability

Include Consumer Demographics: While millennials and working parents are mentioned, expanding this to cover a wider range of consumers, including seniors or students, could offer a more well-rounded view of the market.

Highlight Environmental Innovations: You could dive deeper into the eco-friendly innovations within the industry. For example, mention biodegradable pods or refillable packaging options that align with consumers' growing demand for sustainable products.

Link to Broader Consumer Trends: You could briefly mention how laundry pods fit into larger trends of instant gratification or the decline of traditional shopping in favor of e-commerce, as these behaviors contribute to the popularity of such products.

Product Comparisons: A short comparison with traditional liquid detergents (cost-per-use, messiness, or versatility) could be insightful for readers who are still on the fence about making the switch.